Written by Fred Taffer

As a promotional marketer, I’m often asked by nonprofits what they can do to increase their visibility and attract more donors. There are many ways to answer those questions, but it’s important to first consider current trends and issues as we take on 2022.

It’s no surprise that since 2020, the way we do pretty much everything has shifted. We have streamlined our lives to accommodate the need for things to be quicker and easier. This applies not only to our personal lives but to our businesses as well. Nonprofits must also streamline things to survive and thrive in this new era.

Written By Machen MacDonald

To continue to grow your business you know you need to be reaching out to prospects as well as connecting with existing clients. It needs to be on a regular and frequent basis. You know many of your competitors have figured it out and are doing it. In order to stay relevant and top of mind with your prospects and clients, they need to be seeing or hearing from you on a very regular basis, both online and offline. The challenge is you have way more to do than you have time to do it all, so how do you manage your communications calendar effectively in a way that will generate business for you?

The simple answer is: 12-week it, theme it, and be done with it.

Written by Fred Taffer

BAM!

One minute you’re working hard to grow your business and then out of nowhere...silence. With no warning or time to prepare, every industry was quickly affected by Covid-19. There’s no telling how long before we are safely beyond this pandemic and fully functioning, so we are all left with one choice...adapt.

Written by John Rod

When starting the task of developing a new website for your company’s brand, how do you best leverage your strengths. Every company is unique and so should every website be equally unique in telling the story of your brand. What techniques are most important for successful leveraging your company’s strengths?

When creating your website brand, many things should be taken into consideration. Priorities should aimed at search engine ranking in your area, creating web pages that are sticky, formulating unique content for keywords, or “calls-to-action” connecting potential customers with the sales team. Creating content also means professional photography and professional video which engages the audience.