Written by Machen MacDonald

Imagine a row of trees with only one or two thriving and in full bloom. Where does your attention go? Your focus doesn’t go to the small spindly looking trees with no leaves but rather to the ones with full blossoms and leaves. Many businesses tend to cut back their marketing and wonder why they’re not attracting the business they need in order to thrive.

Scores of business owners cut off critical marketing and promotion limbs because they hallucinate they can’t afford such things in times like these.