Selling to Other Businesses? You Should Include Organic Lead Gen

Written by Susan Catalano

Organic lead generation, as opposed to advertising-based lead generation, is an important digital marketing tactic for any B2B sales environment. Very closely aligned with account-based marketing, long the staple of selling to other businesses, organic lead generation precisely targets the individuals that sales know are key to the prospect’s purchasing environment and decision-making process. Organic lead gen is well suited to the longer, more complex sales cycles found in business-to-business transactions.

Contrasting Advertising-Based Lead Gen with Organic