Written by Machen MacDonald

It’s common for business owners to look back on last year and begin to plan out what they want to accomplish for the year and how they will achieve their goals. If done correctly, this process can be a liberating and inspiring exercise that enables great momentum going forward. If done incorrectly, it may be a sentencing to “paralysis by analysis”.

The challenge, for many, is that they are playing the Compare game. How did we do compared to our competitors? How did our business do compared to other investments we could have made?

Written by Machen MacDonald

I am enamored at the currently popular notion of the Law of Attraction and how it relates to growing a business. How cool is it to simply tune in to what you want and have it manifest? With movies such as The Secret and What the Bleep making more people aware of the concept, it seems that more and more people are relying on this universal law to grow their businesses.

Are you getting everything you want through the Law of Attraction?

Written by Machen MacDonald

Imagine a row of trees with only one or two thriving and in full bloom. Where does your attention go? Your focus doesn’t go to the small spindly looking trees with no leaves but rather to the ones with full blossoms and leaves. Many businesses tend to cut back their marketing and wonder why they’re not attracting the business they need in order to thrive.

Scores of business owners cut off critical marketing and promotion limbs because they hallucinate they can’t afford such things in times like these.