Written by Fred Taffer

As a promotional marketer, I’m often asked by nonprofits what they can do to increase their visibility and attract more donors. There are many ways to answer those questions, but it’s important to first consider current trends and issues as we take on 2022.

It’s no surprise that since 2020, the way we do pretty much everything has shifted. We have streamlined our lives to accommodate the need for things to be quicker and easier. This applies not only to our personal lives but to our businesses as well. Nonprofits must also streamline things to survive and thrive in this new era.