Written by Matthew Heggem

Key Performance Indicators (KPIs) can make a huge difference in your business. Simply put, KPIs use data to track a key aspect of your organization’s performance. With precise growth objectives and accurate data, a dashboard of KPIs can paint a clear picture of what’s happening in your company and suggest new directions for growth and/or improvement.

Think of a doctor checking the electronic medical record next to a hospital patient’s bed to see at a glance whether they’re getting better or worse. Is the patient progressing as expected? Or is it time for a medication change or another procedure? If you can see and measure a problem, you can act on it, identifying and solving any performance issues.