Written by Machen MacDonald
It’s common for business owners to look back on last year and begin to plan out what they want to accomplish for the year and how they will achieve their goals. If done correctly, this process can be a liberating and inspiring exercise that enables great momentum going forward. If done incorrectly, it may be a sentencing to “paralysis by analysis”.
The challenge, for many, is that they are playing the Compare game. How did we do compared to our competitors? How did our business do compared to other investments we could have made?